Image Credit: thetimes
Mbappé to Real Madrid elevates the club to the top of product sales with two entirely different approaches: Mbappé’s No. 9 jersey sold 450% more than Jude Bellingham’s No. 22. Real Madrid’s merchandise revenue was €196 million in 2024, passing rivals FC Barcelona. However, the rush generated supply shortages and delayed shipment.
With €179 million (a 50 per cent increase from last season), FC Barcelona were the club bringing in the most merchandise revenue in European clubs during the 2022/23 season; €34 million more than Real Madrid with €145 million. Other elite clubs such as Bayern Munich ($137m), Liverpool ($137m), Manchester United ($130m) were the other top earners.
Jude Bellingham’s and Kylian Mbappé’s arrivals have greatly increased Real Madrid’s merchandise sales; daily sales of Mbappé’s No. 9 jersey, in particular, have shown hitherto unheard-of demand, surpassing past records set by stars like Cristiano Ronaldo and David Beckham in the UK. Mbappé to Real Madrid also meant an increased global outreach, boosting sales further. Bellingham’s transfer has notably increased merchandise sales reflecting his strong fan base from his tenure in English football.
Global enthusiasm around Kylian Mbappé’s move to Real Madrid resulted in until now unheard-of sales of goods. Daily sales averaged around 7,000 units within a week of his jersey’s release on July 11, 2024, exceeding the first numbers of past stars such as Cristiano Ronaldo and David Beckham. For instance, Ronaldo’s shirt sold roughly 3,300 pieces daily during his debut season in 2009, while Beckham’s jersey hit one million sales within six months after his 2003 signing. Mbappé to Real Madrid was a monumental move that reshaped the club’s marketing strategies.
Real Madrid’s 2023/24 season marked a historic financial milestone, with the club collecting €1.045 billion in income, becoming the first football team to cross the €1 billion mark. Merchandising sales, which came at €196 million, almost doubled numbers from five years past and exceeded rivals like FC Barcelona and Bayern Munich, so much supporting this success. The “Mbappé to Real Madrid” transfer played a huge role in these achievements.
The arrival of Kylian Mbappé and Jude Bellingham has helped boost the sales of Real Madrid merchandise. Mbappé is in particular for the jerseys, because the sales are allegedly five times as much as Bellingham’s. The popularity of the French forward was shown by the fact that this spike caused delays in online purchasing and long waits at official retailers. Mbappé to Real Madrid was a game-changer, significantly increasing the club’s visibility. Such a high sales of products leads not only to financial revenue of the club but also to raising its world brand awareness, revealing the financial worth of drawing in crusaders of the level of Mbappé or Bellingham.
It has put Real Madrid’s fans into an unmatched frenzy at the arrival of Kylian Mbappé and Jude Bellingham. The reason for record-breaking goods sales can be explained by fans sharing their excitement on social media. Mbappé’s No. 9 shirt has had very out-of-the-ordinary demand with sales apparently five times higher than Bellingham’s triggering delays and lines at official outlets. Mbappé to Real Madrid quickly became the hottest football topic of 2024.
Real Madrid has actually grown their apparel sales throughout Europe, Asia, and the Americas following Kylian Mbappé and Jude Bellingham’s additions. In 2024, the club enjoyed record income of €196 million in Europe, almost as much as five years earlier. Meanwhile, sales of Mbappé’s jersey in Asia have been especially outstanding: apparently five times more than for any Asian club. Mbappé to Real Madrid resonated particularly well in international markets. In addition, good availability and revenues have continued to increase through the club’s partnerships with global stores and e-commerce sites in the Americas.
Real Madrid had mapped out very ambitious marketing ventures to promote their most wanted top picks, Kylian Mbappé and Jude Bellingham. There were vibrant social media campaigns, exclusive good partnerships, and lots of exposure building through events. Their focused tactics are clearly paying off; Mbappé’s No 9 jersey sales went up 450 per cent on the first day and online shop earnings €800,000 and more than their physical store capacity at delivery due to over demand. Mbappé to Real Madrid became a marketing masterstroke.
In order to support that, the club has increased manufacturing, worked with international stores, and started e-commerce. Mbappé to Real Madrid not only changed the sporting landscape but also redefined football merchandising globally.
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