According to research on the fashion eCommerce market, 41.5% of customers mention missing reviews as a reason for not making a purchase, and 27.5% of shoppers say they will only trust a new company with reviews.
Today, even the most successful fashion brands exert considerable effort to stay ahead in a market dominated by steep discounts, fast fashion, and fierce rivalry. In that stage, if you are not taking the review’s advantages, you’re killing many of your brand’s online sales.
Therefore, try bringing in more positive reviews or buy Google reviews, to drive enough sales. Let’s explore how the fashion industry uses reviews to drive their sales with real brand examples:
Actual Examples Of Fashion Brands That Used Reviews To Drive Sales
Here are some world-class brand examples that used reviews, including the strategy to buy Google reviews, to entice customers, boost their sales, and generate more revenue. Take note of how these brands leveraged customer feedback to enhance their reputation and see how you can implement similar tactics in your brand to become the next big name in fashion.
A Famous Luxury Brand- Victoria’s Secret
Regarding lingerie, Victoria’s Secret is the most successful brand worldwide and performs the best. They allow customers to sort their products by top ratings.
When you click through to a specific product, the rating is displayed above the fold, and you can read all the reviews below. It provides customers with all the information they need to “add to the bag” once they’ve found something they like.
Bonus Lesson: Instead of your customers finding and looking for reviews, showcasing upfront is an excellent strategy to win trust, influence purchase decisions, and drive sales.
High-End Millenial Brand- Free People
Free People is a premium brand. Reviews are critical in convincing prospective customers to spend the extra money. Their ratings are a prime example of spreading reviews equitably.
Fortunately, their reviews give buyers enough opinions about their products to make purchase decisions easier for others. They have a separate section ‘Customers Favorites, ‘ which worked wonders for the brand because it directly showcases customers’ choices and wears.
Bonus Lesson: If your fashion brand site cannot showcase reviews per product individuallyn create a separate favorite section thacustomers lovers. This will gain more traction andrive sales furtheres.
Famous Fashion eCommerce Brand- ASOS
Whale ASOS is a profitable online fashion retailer with a substantial customer base, but almost every fashion brand needs to acquire new customers.
With the help of reviews, ASOS grew its customer base and won over new users. The brand now has 850 labels of famous fashion brands on its site. They have millions of satisfied customers, but they still keep gearing up for more testimonials or feedback to grow their reach.
Bonus Lesson: No matter how your fashion brand grows and reaches the top, reviews will answer every problem. Focus on reviewing third-party platforms to grow and upscale the business’s sales.
Millenial’s Favorite- Urban Outfitters
Although Millennials adore Urban Outfitters, their review strategy could be better. Although sorting by highest rating is an option, the category pages remain empty after selecting that option.
They do list reviews on the product pages. However, they are near the bottom, making them challenging to overlook. Furthermore, they don’t account for review dispersion. Thus, even when a particular product has one of the top ratings, it might only have one review, undermining potential buyers’ trust.
Bonus Lesson: For all budding fashion brands, sort your products on the website by their highest to lowest ratings so that when customers filter out, they receive the best of your brand.
The Famous Fast-Fashion Brand- Forever 21
Forever 21 is one of the leading fast-fashion businesses. At the same time, category sites do not display ratings. Star ratings and reviews, buried under other information, are less noticeable.
In the women’s apparel section, products with the label “highest rating” have an average of 0.1 reviews per product. It raises questions about the methodology used to determine the “highest rating.” Reviews are also required for general and sold-out best-selling items.
Bonus Lesson: Never list products with empty ratings or zero reviews. Always consider listing fashion designs from most loved to least loved with proper star ratings for your fashion brand.
Learning From Top Fashion Brands’ Mistakes
The following lessons can help you remain ahead of the fashion or eCommerce trends of your industry and support you in enhancing your review strategy:
- Showcasing trust icons to let customers know that reviews are authentic.
- Highlight the product reviews on the page.
- Showcase the balanced distribution of reviews.
- After a customer makes a purchase and receives their order, ask for reviews.
- Allow customers to browse products based on ratings so they may quickly identify those with positive reviews.
Conclusion: Utilize Google Reviews To The Fullest!
After reviewing these real examples, you can see how some top brands fully utilize Google reviews to drive sales and boost revenue. So what are you waiting for? Use Google reviews to outshine the fashion industry.
Meanwhile, you can consult with the Buyreviewz experts team to understand how to get more Google reviews for your brand and skyrocket
