If you are an entrepreneur or own a business, sending bulk emails is your daily task. And just like a business letter, your professional email has a signature at the end. What does an email signature include? It includes business information and your role. Billions of emails are sent and received daily, giving you a simple and easy way to market your brand.
But, if unlike most, you are not adding the creative touch to your signatures and just treating it like a formality, you’re definitely missing out. Using creative email signatures is a great way to introduce yourself in front of others or outline the work you do.
This blog will help you make the most of creativity in your daily email signatures, which will give you just the right amount of boost to your marketing tactics.
The Unique Importance Of Email Signatures
Having personalized email signature templates that you can incorporate into every email you send is like handing over your business card to others. But what if they’re not catchy enough? Well, they’re more likely to not captivate the receiver’s attention and your customers will ultimately end up forgetting your brand.
If you want to have an identity that stands out, you must focus on creating a professional and creative email signature. This will help you establish a strong first impression among other business professionals and companies.
Let us first take a look at why email signatures are so important before taking you towards incredible ways you can use email signatures to stand out from the crowd.
- It shows a well-established brand or the person sending it, is professional and means business.
- Creates a strong impression of who you are and what you do as a brand.
- Whenever an employee sends out an Billions email from your company, your email signature is your identity and recognition.
- It shows trustworthiness and helps connect with people more easily.
- If you want to appear legit, add a professional picture to your email signature.
- Do not forget to add links to your email signature template. This includes cell phone numbers, email, and addresses. This allows customers/companies to find and reach out to you easily.
Do You Wish to Stand Out? Follow These Creative Tips!
This is not a checklist, in fact, this is just an easy way out to create effective email signatures.
1. Your Complete Name
One thing that you should never miss in your email signature is your first name. This will help build trust in people, as they will be assured if they are talking to a human or a bot. This tip is a given. It is recommended that you start your email signature with your first and last name. Everything else after that.
2. Your Professional Information
After adding your full name, another element to focus on is your professional information in your emails. It must include your designation, department, and the organization you work for. This helps you gain credibility. Because when you send an email it will help the receiver know which company you are from. The more recognized your company will be the higher capability you will gain.
Tip: Please make sure to keep your designation or job title the same as your profile on LinkedIn.
3. Additional Contact Information is a Must
Running a business you will see your customers flow from multiple directions, while some may respond to you via email, others may have other preferences like a phone number or more. Thus, it is best to mention multiple easy contacts beforehand. contact you will ensure you get maximum responses
You can add your contact information, company website, and even your address.
If you’re a sales representative, mentioning a phone number or website will allow leads to directly link up with you or connect with another agent through the website.
4. It is best to Include Socials
Another important element is considering adding your social media pages. This can be another great way for your customers to contact you
More so, you can add clickable social media icons instead of your URL links, this will add to the creativity.
5. Lead Customers to your Website by adding a Call To Action
Adding a CTA with your business objective is a great way to get more clicks. The best practice is to make sure that your CTAs are up-to-date and simple without directly selling to your clients
6. Streamline Your Appointments
If your business objective is to schedule appointments/meetings with clients, adding a link such as Calendly to your email signature can be extremely useful to customers.
Use this to avoid having to engage in a long conversation. Plus, who likes having a text-like conversation in an email? No one! Adding links like Calendly can make it easy to understand and are very specific.
7. Related images and logos
Adding your picture to your email signature gives it a more personal touch. This is proof that you are a real person, who is affiliated with your company and makes future interactions easier. Make sure that the picture you add is professional, from head to shoulders, and is of high-resolution
On top of this, your company logo is what defines your business to clients. So make sure to add your business logo in your email.
Conclusion
Here is all that you need to make a strong impression on your client when selling your products/ services. This may come across as something unimportant to most people, but business professionals and owners know the real importance of email signatures. When you cannot speak to someone physically and rely on emails, having a bold and strong email signature can help you a lot. It will make you come across as someone important and also highlight your brand.
